Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all interpret text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your potential customers might just give up, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Keep in mind as well that the text should be in standard text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your web site.

Without spamming the search engines by reiterating yourself too often, look for legitimate methods to repeat your keywords. How? you may ask. Well, one method is to have a number of menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are lengthy, you could have three: top, side and bottom.

Another way of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine should penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have found that three pieces per web page usually does the trick, but it can take more. You should join some relevant blogs and forums and take part, leaving only worthwhile, practical comments, but make sure that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be wary to keep it low key and relevant or the webmaster may delete your comments or even your account, wasting your effort of weeks or even months.

Make a sigfile for your emails as well. This does not supply real backlinks that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a good joke or a topical report.

Try to be innovative and work on getting backlinks on relevant websites. As you go up the search engine rankings, people will email you asking to exchange links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not making new ones.

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