A spokesperson from Godot media, a well-known content writing service company asserted that, “The modifications in Google’s search engine algorithm are expected to significantly impact the entire web content and web industry. The algorithm change will hopefully bring down the number of ‘spam’ websites in search results and reward the more deserving good quality content websites”. Modifications in Google’s search algorithm are likely to impact the existing search rankings of webpages considerably.

Although changes were made in 2010, the Google team perceived the need for further changes to effectively counter content farms. To prevent spam and duplicate content from ranking high in the search results, further modifications were launched in late January this year.

In order to provide the most relevant search results, Google makes use of an algorithm for ranking websites. In this algorithm, over 200 varied criteria, which include use of keywords and link popularity, are taken into consideration. One of the most important criteria for deciding Google search rank of a webpage is quality content.

Google is constantly making changes in its algorithm to counter spam and duplicate content, and provide useful content to users. Godot Media representative said that the primary purpose behind the recent alterations in Google’s search algorithm was to reward the sites offering original content and penalize those offering duplicate content. Matt Cutts, the famous Google spokesperson, made it clear that the two major changes in the search algorithm last year were triggered by content farms and spam or duplicate content containing sites.

All these changes indicate the growing importance of useful and unique content for search marketers and website owners. The spokesperson also provided a few pointers to help website owners take advantage of these changes for more effective SEO.

Some useful tips for website owners:

Invest resources into creation of content which is original and useful to your readers for your readers is the best way to promote your website or business. Avoid stuffing content with too many keywords. Include optimum number of keywords and ensure that the keywords are included naturally in the content. Google is now more efficient at catching duplicate content than ever before. Replace any form of duplicate content present on your website, this includes definitions or direct quotations. Make Sure that your website offers up-to-date and useful content by revisiting the content.

Unique content has assumed a much greater importance, since the launch of changes in Google’s search algorithm. You can attain a higher search rank for your website by offering unique and fresh content. “The best strategy would be to give more importance to the requirements of your audience than obsessing over your search rank”, advises the Godot spokesperson. If you wish to improve your search rank, you should focus on offering quality content to your readers because the ultimate aim of search engines is to offer the most relevant content to the searchers.

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